Why Entrepreneurs Aren't Finding Freedom In Business

For the entire month of July I’ve been doing deep work on my brand and content.

I’ve been feeling like I have all these tools to help entrepreneurs fix all sorts of problems, but what is my mission at the end of the day?

Is it to just consult on whatever? Is it to pimp out my brain to entrepreneurs and get paid for it?

Then I remembered what led me down the route of consulting to begin with.

To help other founders / entrepreneurs like myself get the same results as I did.

Who are these founders and entrepreneurs like me?

Well, they’re the go-getters, the visionaries that know they have more to offer to the world and have a strong desire to succeed in the world of business to achieve that vision.

Most importantly, they want make a great living doing so while achieving time and financial freedom.

Now… What do I mean by “getting the same result”?

The result being structuring and building a business that can run without you so you have more time flexibility and freedom to put your energy where it matters most, both in life and business.

My achievement as a young adult in my 20’s wasn’t building a big, complex, 7-figure business.

It was actually experiencing what it meant to have time freedom, all I ever wanted was to achieve that so I can spend more time doing what I love, with people that I love.

To never be told “no you can’t do that, you have to submit a PTO request 3 months in advance”.

I refuse to ever live that again.

Not being able to prioritize me as a living human being or to look my wife or family in the eyes and say “sorry I can’t, I have to work and they told me I can’t take off.”

So my mission is to help entrepreneurs achieve operational freedom and scale their businesses.

To achieve operational freedom, we do have to scale to a certain level. You can’t avoid it. (10x is Easier Than 2x by Dr. Benjamin Hardy taught me this.)

As a solopreneur with no team, little systems — you can be crushing it financially with an abundance of customers to serve…

However, you’ll be trading time for money.

You might even get a taste of financial and time freedom but not with 100% peace of mind. Maybe 50-60% at best with the risk of having to put out a fire at any given moment.

You basically have a self-employed job that is given to you in the form of a business.

That’s the example of the solopreneur…

But here is why even entrepreneurs with teams aren’t achieving freedom in business:

They’re lacking mastery and/or the presence of 3 key elements that are at the core of my business philosophy and consulting model:

When you have this model integrated into your business, the following happens:

80/20

80% working on the business

20% working in the business

Just because I talk about replacing yourself, working on needle-movers and achieving operational freedom does not mean I’m saying you’ll never have to work in the business.

Until you hit $5M - $10M / year, that’s not realistic.

The other thing that happens is you begin to replace yourself in 3 phases.

Phase 1 = Replace yourself from labor

Phase 2 = Replace yourself from managing

Phase 3 = Replace yourself from decisions

I personally went through the experience of achieving Phase 2.

At Phase 1 I bought back MOST of my time. I’m talking 15-25 hours per week, permanently.

At Phase 2 I bought back a little bit more but it didn’t feel the same as Phase 1.

Phase 1 felt like the weight of Mount Everest was taken off my shoulders.

Phase 2 felt like a security guard that made sure that weight stayed off my shoulders.

Let’s think high level for a moment.

This model forces you to scale and you won’t even notice it.

The things you have to fix along the way to really dial-in this model will naturally lead to more leads, more customers, more revenue and increased profits.

Except you’re not really seeing the profits at first because they’re being re-invested into buying back your time.

But here’s the funny part (stay with me lol)

The more you re-invest in buying back your time… The more leads, customers, revenue and profit you get too!

Now you’ve turned the business into an asset that operates like clockwork.

All that’s left is for you to then use the SAME model to fix things AGAIN until you get the business functioning the way you want it.

If you don’t want to keep scaling, there’s a point where you have to dial it back so your expenses don’t get crazy.

But if you want to scale… this model can get you to wherever.

The byproduct of using this model to scale = operational freedom, time freedom, financial freedom.